Traditional lens purchase vs. the STEINER model.
Five risks that sit on the optician with traditional lens purchasing — eliminated at STEINER. Plus: on average a higher sale price per pair than the industry average, thanks to AI-powered advisory.
You — with your own ad budget
STEINER delivers appointments directly into your store
Walk-ins — often just 'looking, comparing'
Pre-qualified: need and budget clarified
Basic / Comfort / Premium — 'wide, wider, widest'
Lifestyle score shows the customer why this specific lens fits them
Sales argument — customer believes it or not
Data-driven recommendation — customer sees the reason themselves
Depends on the individual seller and their day
Every team member recommends based on the same score
Fully on you — rework, friction, goodwill
STEINER takes on the complaint risk
Grind yourself (breakage risk, machine cost, time) — or outsource and pay for it
Free edging included — no breakage risk, no machine overhead on your side
Cost → Price = Margin. Subtract: pre-financing, bad debt, complaints, pricing pressure.
No COGS, no pre-financing, no complaint risk. Direct commission on every closed sale — at +38% average sale price per pair.
Traditionally you calculate margin minus risk.
With STEINER more is left — without risk.
No inventory commitment, no tied-up capital, no complaint rework — and a higher sale price per pair. We share concrete terms in the intro call.
Let's talk for 15 minutes.
You pay nothing, carry no risk — and pocket the top payout during the start phase. Not testing this means leaving money on the table.
No form, no sales show. A short call where we show you the AI live, answer your questions and jointly check whether your region fits and STEINER is the right lever for you.
- 15 minutes · no obligation
- No minimum term · no upfront fees
- No bad debt — STEINER carries the risk
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