STEINER is the only lens partner that delivers pre-qualified appointments into your practice — for varifocals and sports eyewear. Marketing, workshop, payment and risk stay with us.
15 minutes · no obligation · response within 24 hours
One partner per region · No minimum term · £0 ad budget
Our consumer campaigns run with regional targeting and reach people who already need new glasses. In the 15-minute meeting we show you how it works and real appointment examples from partner regions — after that you see the result where it counts: in your calendar.
Anonymised partner calendar from a sample week — customer names and practice redacted.
STEINER runs all performance marketing.
STEINER carries the receivables risk — no dunning on your side.
Refraction shift ≥ ±0.5D → free lens replacement.
“A good lens doesn't sell itself in a brochure. It sells when someone sits in the chair and sees the difference. So we make sure someone sits in the chair.”
It started with a simple problem: our production line for the new varifocal generation was ready, but many people keep postponing new glasses. Instead of leaving capacity idle, we began reaching those customers ourselves — and sending them to local opticians, not to an online shop.
That became what partners use today: we run the ads, answer the questions, check the actual need, and only then hand over. What reaches the optician is an appointment with a name, a vision problem and a budget range — not a click, not a lead form, not a browser.
What you make of the conversation stays your craft. We interfere with neither your prices nor your advice. We bring the people who already want to buy glasses right into your calendar.
Double-surface progressive design: field of vision nearly doubled, distortions minimised, 24-month prescription protection. Sold with the AI advisory, so every team member delivers the same premium conversation.
Sports lenses in your customer's prescription for strongly curved frames, combinable with mirror coatings and self-tinting. Frames supplied to your shelf free of charge.
STEINER-Optik Bayreuth founded: high-end binoculars with robust, reflection-free coatings
World's first binocular with nano coating
STEINER-Vision: double-surface varifocal lenses, ultra-thin high-index materials, in-house coatings
“Since 1947” refers exclusively to binoculars and precision optics. STEINER-Vision has produced spectacle lenses since 2017.
Multi-layer diamond coat against micro-scratches, cleaning cloths and everyday handling.
Multi-layer anti-reflective coating — the lens becomes almost invisible in conversation.
You buy nothing, stock nothing, advertise nothing. After onboarding and web-app training the first appointments come in — your revenue starts with the first pair sold, your payout arrives with the customer payment.
Meeting (15 min)
Secure your region (one partner per postcode district)
First appointments in your calendar
The payout percentage applies to the lens price minus the £30 prescription-protection component. Breakage protection, fee-free invoice purchase and full default protection are included. Details and sample calculations in the intro meeting.
You — with your own ad budget
STEINER delivers appointments directly into your store
Walk-ins — often just 'looking, comparing'
Pre-qualified: need and budget clarified
Basic / Comfort / Premium — 'wide, wider, widest'
Lifestyle score shows the customer why this specific lens fits them
Sales argument — customer believes it or not
Data-driven recommendation — customer sees the reason themselves
Depends on the individual seller and their day
Every team member recommends based on the same score
Fully on you — rework, friction, goodwill
STEINER takes on the complaint risk
Grind yourself (breakage risk, machine cost, time) — or outsource and pay for it
Free edging included — no breakage risk, no machine overhead on your side
Cost → Price = Margin. Subtract: pre-financing, bad debt, complaints, pricing pressure.
No COGS, no pre-financing, no complaint risk. Direct commission on every closed sale — at +38% average sale price per pair.
Traditionally you calculate margin minus risk.
With STEINER more is left — without risk.
No inventory commitment, no tied-up capital, no complaint rework — and a higher sale price per pair. We share concrete terms in the intro call.
You pay nothing, carry no risk — and pocket the top payout during the start phase. Not testing this means leaving money on the table.
No form, no sales show. A short call where we show you the AI live, answer your questions and jointly check whether your region fits and STEINER is the right lever for you.
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